No kidding. Yeah, the word has a rigid appearance. If it could speak, it would sound snooty and authoritative, and I doubt it's on anyone's favorite words' list. But it's a tool successful artists and writers count on to get their work done.
When I was younger, I believed creativity happened when the muse struck. Like one glorious, spring day, you wake with an idea and an urge that can't be denied, and the work pours from you in an inspired frenzy. I didn't seriously wait for spring, but I did create based on urges.
Then I started painting portraits for a living. Deadlines loomed. Payment depended on me producing portraits and the more I produced, the more I got paid. So, I learned to work, every day, three hours in the morning, three in the afternoon. Six hours a day is the magic formula for me.
Every artist and writer is different. Author Gary Schmidt writes five hundred words a day, then he stops, no matter how excited he is by the story. Some people are most productive before dawn, some late at night. Some need music, others silence. What's important is finding what works for you and making it a habit.
The only way to do that is by honoring your creative time. Put it at the top of your list and guard it fiercely. Don't let other bits of life shove it aside. I know, I know, that's hard to do. Friends are calling and texting and there's always something fun happening. But when your optimum creative window approaches, hide your phone, your iPad, your laptop. Lock yourself in a room with just you and your art.
Paint. Write. Even if you're not inspired. It won't be brilliant every day and some days you'll think it's trash. But everything you produce is worth the effort. Every jot leads to the next jot. Award-winning artists and writers don't always love what they do or what they create, but they keep showing up at their desks and easels. Because they know a day will come when what they produce makes them smile from the inside out. Those are the days we live for.